12 free online marketing tools you can use to promote your new website

12 free online marketing tools you can use to promote your new website

You’re all excited because you just had a website built for your new business, but now you’re wondering how to market it online and drive traffic to it. There are a number of free and paid options available to market your new website online. Below I share 12 free online marketing tools you can use to promote your new website.

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A new offline marketing tool to boost traffic to your new (or old) website

I want to introduce to you a new offline marketing tool that will help boost traffic to your new (or old) website. But before I do, I want to remind you about an article I wrote many years ago, that can be found in the resources section of my website. In that article from 2009, I recommended the following offline marketing tools:

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Five marketing tools to generate exposure for your new or expanding business

If you’re just starting out with a new business venture, your business is in a slump, or you’re looking to expand your business, whether it’s a bricks and mortar establishment, a home-based service or you’re in network marketing/direct sales, you need to get the word out to your target market. As any business owner knows, if you don’t promote your offering in a variety of different ways, regularly and continuously, you won’t be in business for long.

Five percent of revenue is generally considered the approximate investment to allocate on marketing to maintain a business, but it should be closer to 10% if you’re looking to expand and may be a lot higher if you are just starting out (since you don’t have any revenue yet), but of course this amount varies by company and business type.

As with any marketing, the number of methods used to communicate your message and number of times your business is exposed to your target audience is key to a successful marketing campaign but may be limited by your actual budget. Determining which marketing tools to use will depend on cost, business type, who your target market is, where they are located and your marketing message (among other criteria).

Most small businesses at some point invest in a website and print materials such as business cards, brochures or flyers to communicate their marketing message, and almost everyone these days is using social media or some kind to promote their business. But there are a number of other marketing tools that can be used to generate exposure for a new or expanding business, drive traffic to your website or business location, and ultimately help you get more customers. Below are five marketing tools available to generate exposure for your new or expanding business.

Note: for the purpose of this blog post, I will not be including online marketing, such as search engine marketing, social media marketing, email marketing or online advertising.

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Branding yourself or your company

Someone I know called me today to talk about branding themselves and wondered if this was something I could help them with. During our short conversation, she asked “How come you don’t promote your other business [on social media], or is it that I just don’t see it?” I wasn’t sure as I don’t know if she has liked or follows my business profiles and pages on my various social media channels. She was right, though, I don’t promote my “other business”—this one, which is actually my main business—nearly as much on social media as I do my secondary business (which is the one she knows me through). Afterwards, realizing I was not being consistent with my own branding, mainly due to having too many options and not knowing which one to focus on (among other reasons which I won’t go into here), I was compelled to write this post on branding. Some of it is a reminder to myself. Some of it, I hope will help you if you are reading this.

Branding 101Kaz Design Works’ role in branding is to help you, the entrepreneur, the business or the direct sales associate, communicate your brand. I am not a brand strategist or a brand marketing agency, but I am happy to chat with you to learn about your business goals and your brand (if you already have one) or ask questions to help you define your brand (if you don’t), before I begin creating your marketing pieces.

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10 quick and easy ways to update your web content

One of the best ways to keep your website fresh and interesting for your loyal visitors is to add new web content. Not only will it encourage them to keep coming back on a regular basis but it will help your website stay at (or close to) the top of Google search results pages (provided you are using the right keywords in your content).

The type of website you have—static or content managed—and how much time you have available, will determine whether you can add or change content on a daily, weekly or monthly basis. I recommend changing your content at least monthly, but if your time or budget is limited, choose things that are quick and easy to change or add.

Below are 10 quick and easy ways to update your web content you might want to try.

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Tips to help you promote your business

Whether it is business cards, brochures, newspaper ad or website you need to have a clear direction. A creative marketing piece means nothing if it does not convey the right message, targets the right audience or uses the correct medium. Before you start you need to ask some questions:

• What do you want to achieve through your advertising?
• Who are you targeting?
• What message do you want to convey?
• How will you reach your audience?

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Apologies and an Overdue Announcement

After two weeks of intermittent down time of my website and having to manually fix the problem, to the chagrin of one or two clients who couldn’t gain access when they needed to, I decided to switch my hosting over to GoDaddy.ca (really it’s an American company, and I swore I would stay with Canadian, but enough is enough already).

Apologies to anyone who couldn’t get to my blog on Kaz Design Works or the business directory on www.powerfulwomen.ca I’m a great web designer, but can’t always find my way around the control panels of web hosts to find the relevant bits of information I need to get things like databases up and running.

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10 Useful Twitter Tools (Twools) for the business user

If you’re a regular tweeter you’ll know that there’s more to tweeting than meets the eye. Since Twitter’s inception thousands of twools have been created. (No, that’s not a typo… I just made that word up… or rather I started off with Twitools, but thought maybe twools sounded better.)

According to Jason Hiner of Tech Republic, this has been made possible due to Twitter’s simplicity and the ability for open API (application programming interface) development, which has allowed developers to experiment with tools and utilities to improve Twitter’s functionality.

Since not all twools are useful, Jason created a top 10 list of useful tools for business users. Up till now I only used one twool, but that’s probably more to do with a lack of time rather than a lack of need. Nevertheless, I thought I’d share his list with you, and even went as far as checking some of them out.

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Save Money on Your Marketing Material Costs

Or, in other words, get more bang for your buck

I had a meeting a few days ago with a potential new client who needed to plan her marketing material budget for her first year in business. After a long discussion, I went back to the office and drew up a budget for her, but decided it wasn’t just a matter of providing a quote. Knowing how new businesses struggle in the first year, coupled with today’s economy, I wanted to give suggestions on how she could get more bang for her buck.

Now, I am not a marketing guru; my expertise is more in layout and design. However, I hope the knowledge and experience I’ve gained during my many years involved in the newspaper and advertising industries, together with what I’ve learned since deciding to go into business two years ago, have enabled me to give her some food for thought.

Wondering how you can save money on your marketing material costs, or, in other words, get more bang for your buck. Here are the suggestions I made, edited, re-written and additional information added for a wider audience. They mostly relate to saving money on print material. Here are a few ideas for you.(This is a long read… you might want to sit down with a cup of coffee first!)

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