by Kaz | Feb 28, 2016 | Graphic Design Terms, Uncategorized
Simply put, in typography, tracking is a consistent increase (or decrease) in the amount of space between letters so as to alter the density in a line or block of text, whereas kerning is the process used to adjust spacing between a pair of individual letters to... by Kaz | Jan 18, 2016 | Graphic Design Terms, Uncategorized
When I first started in the typesetting and desktop publishing business we talked in picas and points and all ads were created using these units of measurement to specify size and placement of individual elements. As I moved onto creating graphics and enhancing photos... 
by Kaz | Jan 14, 2016 | Graphic Design Terms, Uncategorized
In my previous post, I mentioned x-height. Were you wondering what it meant? It sounds pretty obvious, right? And it is. So is cap height. In typography, the x-height is the height of lowercase letters that do not have an ascender or descender, represented by the... 
by Kaz | Jan 12, 2016 | Graphic Design Terms, Uncategorized
Have you heard the terms ascender and descender? Do you know what they are? An ascender is the part of a lowercase letter that extends above the mean line of a font, or x-height, whereas the descender is the part that appears below the base line of a font. (See the... 
by Kaz | Jan 10, 2016 | Graphic Design Terms, Uncategorized
When it comes to choosing typefaces and fonts in graphic design, it’s important to make sure they are both legible and readable. But what’s the difference? Legibility is a measure of how easy it is to distinguish one letter or character from another in a... 
by Kaz | Jan 8, 2016 | Graphic Design Terms, Uncategorized
Can you recognize a script typeface from a decorative typeface? When trying to determine if a typeface is script or decorative, picture the cursive (joined up) writing you learned at school vs the elaborate words you artistically drew on the cover of your exercise...
