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Graphic Design Terms 17-18: Tracking vs Kerning

Graphic Design Terms 17-18: Tracking vs Kerning

by Kaz | Feb 28, 2016 | Graphic Design Terms, Uncategorized

Simply put, in typography, tracking is a consistent increase (or decrease) in the amount of space between letters so as to alter the density in a line or block of text, whereas kerning is the process used to adjust spacing between a pair of individual letters to...

Graphic Design Terms 15-16: Point Size vs Pixel Size

by Kaz | Jan 18, 2016 | Graphic Design Terms, Uncategorized

When I first started in the typesetting and desktop publishing business we talked in picas and points and all ads were created using these units of measurement to specify size and placement of individual elements. As I moved onto creating graphics and enhancing photos...
Graphic Design Terms 13-14: x-height and cap height

Graphic Design Terms 13-14: x-height and cap height

by Kaz | Jan 14, 2016 | Graphic Design Terms, Uncategorized

In my previous post, I mentioned x-height. Were you wondering what it meant? It sounds pretty obvious, right? And it is. So is cap height. In typography, the x-height is the height of lowercase letters that do not have an ascender or descender, represented by the...
Graphic Design Terms 11-12: Ascender vs Descender

Graphic Design Terms 11-12: Ascender vs Descender

by Kaz | Jan 12, 2016 | Graphic Design Terms, Uncategorized

Have you heard the terms ascender and descender? Do you know what they are? An ascender is the part of a lowercase letter that extends above the mean line of a font, or x-height, whereas the descender is the part that appears below the base line of a font. (See the...
Graphic Design Terms 9-10: Legibility vs Readability

Graphic Design Terms 9-10: Legibility vs Readability

by Kaz | Jan 10, 2016 | Graphic Design Terms, Uncategorized

When it comes to choosing typefaces and fonts in graphic design, it’s important to make sure they are both legible and readable. But what’s the difference? Legibility is a measure of how easy it is to distinguish one letter or character from another in a...
Graphic Design Terms 7-8: Script vs Decorative

Graphic Design Terms 7-8: Script vs Decorative

by Kaz | Jan 8, 2016 | Graphic Design Terms, Uncategorized

Can you recognize a script typeface from a decorative typeface? When trying to determine if a typeface is script or decorative, picture the cursive (joined up) writing you learned at school vs the elaborate words you artistically drew on the cover of your exercise...
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