12 free online marketing tools you can use to promote your new website

12 free online marketing tools you can use to promote your new website

You’re all excited because you just had a website built for your new business, but now you’re wondering how to market it online and drive traffic to it. There are a number of free and paid options available to market your new website online. Below I share 12 free online marketing tools you can use to promote your new website.

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A new offline marketing tool to boost traffic to your new (or old) website

I want to introduce to you a new offline marketing tool that will help boost traffic to your new (or old) website. But before I do, I want to remind you about an article I wrote many years ago, that can be found in the resources section of my website. In that article from 2009, I recommended the following offline marketing tools:

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Five marketing tools to generate exposure for your new or expanding business

If you’re just starting out with a new business venture, your business is in a slump, or you’re looking to expand your business, whether it’s a bricks and mortar establishment, a home-based service or you’re in network marketing/direct sales, you need to get the word out to your target market. As any business owner knows, if you don’t promote your offering in a variety of different ways, regularly and continuously, you won’t be in business for long.

Five percent of revenue is generally considered the approximate investment to allocate on marketing to maintain a business, but it should be closer to 10% if you’re looking to expand and may be a lot higher if you are just starting out (since you don’t have any revenue yet), but of course this amount varies by company and business type.

As with any marketing, the number of methods used to communicate your message and number of times your business is exposed to your target audience is key to a successful marketing campaign but may be limited by your actual budget. Determining which marketing tools to use will depend on cost, business type, who your target market is, where they are located and your marketing message (among other criteria).

Most small businesses at some point invest in a website and print materials such as business cards, brochures or flyers to communicate their marketing message, and almost everyone these days is using social media or some kind to promote their business. But there are a number of other marketing tools that can be used to generate exposure for a new or expanding business, drive traffic to your website or business location, and ultimately help you get more customers. Below are five marketing tools available to generate exposure for your new or expanding business.

Note: for the purpose of this blog post, I will not be including online marketing, such as search engine marketing, social media marketing, email marketing or online advertising.

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10 offline marketing tools to boost traffic to your new website

Wondering why your website is not getting many visitors? After procrastinating for awhile, you finally had a professional website designed and uploaded, but now you’re asking “Why is my website not getting many visitors?” It’s probably because you forgot to promote it! It’s important to boost traffic to your new website! Just because you have … Read more10 offline marketing tools to boost traffic to your new website

Save Money on Your Marketing Material Costs

Or, in other words, get more bang for your buck

I had a meeting a few days ago with a potential new client who needed to plan her marketing material budget for her first year in business. After a long discussion, I went back to the office and drew up a budget for her, but decided it wasn’t just a matter of providing a quote. Knowing how new businesses struggle in the first year, coupled with today’s economy, I wanted to give suggestions on how she could get more bang for her buck.

Now, I am not a marketing guru; my expertise is more in layout and design. However, I hope the knowledge and experience I’ve gained during my many years involved in the newspaper and advertising industries, together with what I’ve learned since deciding to go into business two years ago, have enabled me to give her some food for thought.

Wondering how you can save money on your marketing material costs, or, in other words, get more bang for your buck. Here are the suggestions I made, edited, re-written and additional information added for a wider audience. They mostly relate to saving money on print material. Here are a few ideas for you.(This is a long read… you might want to sit down with a cup of coffee first!)

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