Tenth Anniversary Celebrations with 10% off till end January 2018

Today, Kaz Design Works turns ten years old! On December 21st, 2007, I registered the business name, Kaz Design Works—and that’s the day, Kaz Design Works officially came into being. Today, I am happy to be celebrating Kaz Design Works’ tenth anniversary. Over the last 10 years, I am pleased to have helped numerous businesses … Read moreTenth Anniversary Celebrations with 10% off till end January 2018

9 Compelling Reasons Why Your Business NEEDS a Professional Website

I originally wrote this article, 8 Reasons Why Your Business NEEDS a Professional Website, on my old website back in 2008, but felt it was in need of an update when I put this website together in 2017. Since 2009, there has been a drastic shift towards social media. Also, many entrepreneurs who understand the need for having a website are doing it themselves with freebie web hosting that comes with free drag and drop page builders.

However, there are still a lot of small business owners who do not believe they need a professional website or even a website at all. They’ve either been in business so long without one they think word of mouth is all they need or they believe they can get all their customers or clients on Facebook or other social media channels. Not true!9 compelling reasons why your business NEEDS a professional website

Read more9 Compelling Reasons Why Your Business NEEDS a Professional Website

One reason why you need a mobile friendly website

Mobile Friendly Website - Responsive Website Desktop View
Responsive website as viewed on a desktop computer

There are, of course, many reasons why your website should be mobile friendly, but in my opinion there is only one reason why you need a mobile friendly website and why you should be worried if it is not.

If you do a Google search for “why do I need a mobile friendly website?” you’ll be presented with a list of websites that give “3 reasons why you must have a mobile friendly website,” “10 reasons to make your website mobile friendly,” “Five compelling reasons you need a mobile friendly website” and so on.

While all the reasons they give are valid, they all amount to the same thing.

Read moreOne reason why you need a mobile friendly website

Why you should not rely solely on Facebook

…and why it’s important to have a website for your small business

Last month, someone in my networking circle suggested that websites are going the way of the dodo, much like snail mail. Earlier this week, during his “elevator pitch,” he recanted his statement and then preceded to talk about his Facebook Messenger business automation tool.

I was next to speak, and said with a smile on my face, “Thank goodness websites aren’t going the way of the dodo, as I am a website designer!” I got quite a laugh from everyone at the table.

It got me thinking though…

It always astounds me when I meet someone for the first time and ask if they have a website so I can take a look at the products or services offered when I get home, and the response is, “No, I don’t have a website but I’m on Facebook.”

There’s a surprisingly high number of small business owners who don’t seem to value the benefits of having a website.

Read moreWhy you should not rely solely on Facebook

What were the top 10 most popular colours for websites in 2016?

To be honest, I do not know. After hours of searching online, I was unable to find any websites writing on the top 10 most popular website colours for 2016, although I did find an article by wired.com that stated that the most popular colour on the Internet in 2016 was blue.

This is quite apparent when you take a look at the top 10 most visited websites in Canada (http://www.alexa.com/topsites/countries/CA), about 60% of them (Facebook, Wikipedia, Reddit, Amazon, Live and Diply) use blue as their primary accent colour.

Read moreWhat were the top 10 most popular colours for websites in 2016?

Fall Colour Trends for 2016

For a while now on Pinterest, I’ve been sharing the predicted colour trends for the upcoming seasons (you can see the ones I posted for 2016 here). Sometimes, I’m a little late sharing, so this year I thought I’d get a head start and share what I’ve found for 2016 Fall Colour Trends so far right here on Kaz Talk instead.

Read moreFall Colour Trends for 2016

What are the benefits of a responsive web design?

With so many people viewing websites on mobile devices, it has become necessary to design and develop websites with this new target market in mind. If you have not had your website mobile optimized, now might be the time to think about doing so. Websites that have not been mobile optimized are generally built with … Read moreWhat are the benefits of a responsive web design?

Choosing which template to use on your WordPress website

page attributesOut-of-the-box WordPress themes usually come with 2-3 template options. Generally, the Default Template, Full Width Template and, in some cases, the Home Page Template. You choose your template under Page Attributes to the right of the main Editor window.

Default Template

The Default Template usually comes with a sidebar, often times on the right hand side. The same sidebar is used in the blog archive of your website so it would therefore make sense to use this template on pages where you want to provide your visitors with easy access to your blog articles.

If you don’t have a blog, then this template could be used on any pages where you want to provide additional information, extra navigation, advertising or sign-up form. Everything that is placed in the widgets contained in the sidebar will be the same on any page that uses the Default Template.

Read moreChoosing which template to use on your WordPress website

K.I.S.S.

This is a hard one for me. I’m a detail-oriented person. I don’t like to leave anything out in case I miss something important. If I’m telling a story, I like to embellish it with details. Getting to the point is often a long drive round the houses. But sometimes, keeping it simple is a must. On your website, for example.

When a visitor arrives on your homepage, he/she needs to know what it’s about almost immediately. They don’t have time to drive round the houses trying to find what they are looking for and they don’t need or want to be confused by irrelevant stuff. They also don’t want to leave with eye strain due to glaring colours or zigzagging down your page.

How do you make it easy for them to navigate your site and keep them there longer? By keeping it (stylishly) simple.

This doesn’t mean you can’t go into detail at all; there will always be some visitors that want to know more. But make it so they can get the gist from a five second glance and if they want more information, provide them with a means to get them there.

Here’s some  tips on keeping your website stylishly simple.

Read moreK.I.S.S.