9 Compelling Reasons Why Your Business NEEDS a Professional Website

I originally wrote this article, 8 Reasons Why Your Business NEEDS a Professional Website, on my old website back in 2008, but felt it was in need of an update when I put this website together in 2017. Since 2009, there has been a drastic shift towards social media. Also, many entrepreneurs who understand the need for having a website are doing it themselves with freebie web hosting that comes with free drag and drop page builders.

However, there are still a lot of small business owners who do not believe they need a professional website or even a website at all. They’ve either been in business so long without one they think word of mouth is all they need or they believe they can get all their customers or clients on Facebook or other social media channels. Not true!9 compelling reasons why your business NEEDS a professional website

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The pitfalls of buying cheap or "free" business cards

Since starting my business almost 4 years ago I’ve networked with a lot of other new and/or small businesses owners. Over the course of the years, I’ve noticed how many of these business owners “save money” by getting cheap, “free” or home-made business cards. But are they really saving money in the long run?

One of the main things I’ve noticed in recent months since changing the prescription of my contact lenses, many cheap cards are difficult to read because the text is either too small due to cramming too much on the card, there’s not enough contrast between the text and the background, or both.

Added to that, their business cards are not unique, the card stock is often flimsy and bendy, and poor quality images are often unrecognizable, distorted or cropped badly.

All-in-all, their unprofessional-looking business cards give the false impression that they themselves are not professional and not in it for the long haul. For this reaaon, I thought I would highlight some of the pitfalls of buying cheap or “free”.

  • Your business card (or flyer or website for that matter) is not unique
  • Often the card stock is thin and bendy
  • Text is not readable especially in half light
  • Images are often low resolution and distorted
  • Free doesn’t always mean free
  • Your business does not look professional

If you need business cards designed or printed, contact Kaz Design Works for pricing?

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8 Reasons Why Your Business NEEDS a Professional Website

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

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