I want to introduce to you a new offline marketing tool that will help boost traffic to your new (or old) website. But before I do, I want to remind you about an article I wrote many years ago, that can be found in the resources section of my website. In that article from 2009, I recommended the following offline marketing tools:
- Business Card
- Targeted Print Material
- Promotional Material
- Submit an Article
- Vehicle Display
- Help Wanted Ads
Obviously there are pros and cons for each of these offline marketing tools depending on your type of business. The majority of these offline advertising tools require a substantial monetary investment or time commitment—especially since potential customers need to be exposed to your business several times before they take action.
Some of these tools are not always available to all businesses (most service businesses don’t use packaging on a regular basis, for example). There are other issues associated with the effectiveness of these offline marketing tools for driving traffic to your website.
At best, most require the end user or recipient to manually type your website address into their browser. Or, if they don’t need your products or services now, they can enter your information into their database for later use. A quick snapshot of your information, an electronic business card reader or QR code app can also record your information for use later. That’s if they haven’t lost your business card, packing slip or brochure in the meantime.
In the case of billboards and other signage, prospective customers more than likely won’t have time to even read the web address let alone take note as they pass while driving. At best, if they do see your web address, they may take a mental note of it and try to remember it later when they get to their destination. Or, if all they see is your company name, hopefully they can remember it and at least do a Google search when they arrive home or at the office hours later.
And when it comes to radio advertising, since most people are driving when they hear your commercial, unless your ad is broadcast repeatedly, at an extremely high expense, or people already know your business name through some other means, you’re not likely to be remembered, unless there’s a passenger with pen and paper (or smartphone to the ready) when your commercial comes on.
Fast forward to today, now you have another offline marketing tool to drive traffic to your website. If you haven’t already heard about proximity marketing read this article. Since most consumers are on their phones wherever they go, it’s quickly becoming the new way for big businesses to get their messages to customers when they come within range of their store or restaurant.
How it works
A beacon broadcasts a signal to Bluetooth-enabled Android phones that come into range of it; an app on the phone then pulls the message and link associated with that beacon from its database and places it in the notification panel when the user swipes it down.
Since an app is needed, only those with the app will receive the message. In addition, the high investment needed for the technology to program these beacons has meant they have been out of reach of the small business owner. Until now, that is.
The GO100 Launch
On October 1st, 2017, the GO programming platform and the GO100 (a mobile marketing device with a broadcast range of up to 100 meter radius) were launched by Asirivia, making proximity marketing an affordable offline marketing tool for small business owners, realtors, stores, network marketers, charities, direct sales associates, event organizers and other entrepreneurs and organizations alike…i.e. just about anyone needing more customers, exposure or awareness.
Unlike previous proximity marketing devices, however, it does not need an app installed by the user for it to work. Oh, and before you ask…it is totally CASL, CRCT and FTC compliant…although as with all marketing, your messages should be relevant to the majority of the audience receiving them and do not make them spammy!
Longer range mobile GO400 and stationary GO1000
In January 2018, Asirvia introduced its mobile GO400, with a broadcast range of up to 400 meters radius and announced that a new stationary GO1000, with a broadcast range of, you’ve guess it, 1000 meters radius, would launch in March.
The company also announced that its GO400 (and probably its GO1000) would be iOS compatible, with beta testing starting in March, meaning that pretty much the entire smartphone and mobile device market would be capable of receiving notifications (subject to their owners choosing to do so).
An affordable offline marketing tool for small businesses, network marketers, charities and entrepreneurs
At just $129 US per month, small businesses can promote their products or services to their target market in 8 different locations 24/7 365 days a year. For those with smaller budgets, lower priced subscriptions are available at ($69 and $99 US), with either 3 or 5 GOs respectively.
Placed in or taken to high, slow-moving traffic areas, such as a mall, coffee shop or sports arena the GO400 can work for the business owner even when their own store or business is closed—or even if they don’t have a bricks and mortar business.
Tracking exposures possible
Unlike most other offline marketing tools, through Asirvia’s programming platform, the number of exposures to the messages on smartphones and mobile devices, including subsequent clicks and shares, can also be tracked. How many billboards, newspaper ads, car decals or brochures can track the number of people exposed to them in any given day?
Let others do the marketing for you
With two programming options to choose from—GO BASIC (40 character message and link) or GO PLUS (an ad version with graphic or YouTube video plus optional coupon or deal that can be downloaded to both Android and Apple eWallet and shared across social media and by email)—small businesses, realtors, entrepreneurs, direct sales and so on, now have an affordable offline marketing tool that will take them several steps ahead of their competition and help them compete with the big boys.
The GO mobile marketing system can even be used by charities and not-for-profits to create awareness for their cause or fundraising events. Imagine the number of people who could be exposed to your cause if your charity or not-for-profit used proximity marketing?
I’m excited to be using this mobile marketing for my own business and am amazed at the number of exposures my GOs received in just a short time. See the stats for yourself in the screenshot below.
PS: Mobile marketing on the GO is available in most countries of the world, including the USA, Canada, the UK, Australia, New Zealand, Europe, South America, Africa and Asia (with a few exceptions).
Updated: March 2nd, 2018, to include new GO400 image, updated pricing, announcements and additional information, as well as to improve search engine optimization.