Many start-up businesses, and even established business owners who've decided it's time their business had a professional web presence, don't know where to start when it comes to planning their website. Some just need help choosing the right colours for their website or help sourcing images for their marketing material, while others need to know more about domain registration, web hosting, or search engine optimization. If you need help with any of the above, we hope our resources section will provide the tips and information you are looking for.
If you don't find information you need, don't hesitate to contact us, and we will do our best to advise you.
Full disclaimer: I’m not an expert in web content writing or search engine optimization, but I came to realize a long time ago that writing web content is a daunting process for most people. When my clients hire me to design or build their website, I usually recommend that they hire an expert web content … Read moreWriting your own web content? These tips may help improve it
I originally wrote this article, 8 Reasons Why Your Business NEEDS a Professional Website, on my old website back in 2008, but felt it was in need of an update when I put this website together in 2017. Since 2009, there has been a drastic shift towards social media. Also, many entrepreneurs who understand the need for having a website are doing it themselves with freebie web hosting that comes with free drag and drop page builders.
However, there are still a lot of small business owners who do not believe they need a professional website or even a website at all. They’ve either been in business so long without one they think word of mouth is all they need or they believe they can get all their customers or clients on Facebook or other social media channels. Not true!
I wrote this article on Things to consider when choosing a web host many years ago, and these are valid considerations. However, I felt it was time to provide a more relevant and current post on the subject so below I note the 5 things to consider when choosing a web host in 2017 and beyond.
If you’ve just purchased a domain name for your new website, the next step to getting your website online is choosing a web host. I know you may be tempted to get a free website (i.e. freebie web-hosting with WYSIWYG page builder) but if you want to grow your business in the future and ultimately your website, I don’t recommend getting free web-hosting.
While they have their advantages for start-ups on limited budgets or novices who have no web-building experience, such as easy-to-use, drag-and-drop page builders and a range of pre-built templates, you are not in control of your website and you are limited to the functionality provided by the web-host’s page builder. Ultimately, you will wind up getting frustrated with not being able to do what you want or need to with your website, and will need to move it to a new web-host.
Since the web-host’s page builder and templates are proprietary to them, you do not own your website and it will not be easy to move its home. All the files that make up your website will be stored on the web-hosts server and you won’t have access. At the very least, you may be able to export the data, but rebuilding your website through a different CMS system will be difficult.
Instead I recommend purchasing web-hosting through a reliable and reputable web host (such as HostPapa, BlueHost, 1and1, HostGator, Godaddy). So before you start, I recommend that you do a Google search for the top 10 best web-hosts in your country as well as the top 10 web hosts for security, which is probably the most important thing to consider when purchasing web-hosting.
You’ll find several articles providing a list of the top web hosts with features that they consider important so you can easily compare. Select the most recent articles – preferably in the last year.
Here are 5 things to consider when choosing a web host:
WordPress is an easy-to-use, FREE content management system and is the ideal solution if you want to add a blog to your current website. But WordPress is not just for blogs. It’s a powerful content management tool used by large corporations all over the world. Used worldwide by small home-based businesses and large corporations alike, … Read moreWhy choose WordPress for your business website
There are a couple of basic procedures your web design/developer should take, such as validating the code and creating a site map for larger websites to ensure your web site is as search engine friendly as possible. However, there are some simple steps that you can take yourself to improve search engine optimization on your … Read moreSimple steps you can take to improve search engine optimization of your website
While it’s always best to hire a professional photographer to take photos for your business marketing materials so that they are unique to you, if you don’t have the time or money to hire a professional, you can always purchase a few stock images. You or your graphic designer can then create unique graphics to … Read moreNeed images for your website or print material?
Looking for images for your website? Don’t know what size and resolution they should be? Wondering what size, resolution and file type your images should be for print designs? If you’ve ever wondered why the photos you used in your print material looked blurred and fuzzy, it’s probably because you used the wrong image size, … Read moreWhat image size, resolution and file type should I use?
After procrastinating a while about getting a web presence for your company, you’ve set aside a portion of your marketing budget for the design and development of a website and decided to take action, but have no idea where to begin. You don’t know how you would like your website to look or what content … Read morePlanning Your Website
It’s never too early to register your domain to ensure you get the one you want If you are a start-up business, you will need a whole host of print material as well as your website to market your business. Finances will be limited at the beginning so choosing a domain name and registering it … Read moreRegistering your domain name
Research your competitors and assess your uniqueness: it will help you determine your website’s goals Anyone running a business has more than likely heard of S.W.O.T. For those that haven’t, S.W.O.T. is the accronym for: Strengths Weaknesses Opportunities Threats If you’re a start up or if you’re taking your business in a new direction, when … Read moreS.W.O.T. Analysis