Writing your own web content? These tips may help improve it

Full disclaimer: I’m not an expert in web content writing or search engine optimization, but I came to realize a long time ago that writing web content is a daunting process for most people. When my clients hire me to design or build their website, I usually recommend that they hire an expert web content … Read moreWriting your own web content? These tips may help improve it

How to create successful email campaigns to market your website

This morning, at the Guelph-Wellington Business Enterprise Centre’s monthly networking breakfast, I heard an interesting presentation by Shelley Reed of Reed’s Writing Block on how to create a successful email campaign to market your small business.

She gave some great advice and tidbits about maintaining your brand image, who to target, how often to target them and how to avoid your emails ending in the recycle bin or spam box. I thought I would share with you some of what I learnt during Shelley’s presentation.

Read moreHow to create successful email campaigns to market your website