In SEO, what's the difference between a 60 character page title and a 160 character description (other than 100 characters)?

This morning, I was asked by a client with a WordPress website that uses an SEO plugin: “What’s the difference between a 60 word [I think he meant character] page title and a 160 word [again I think he meant character] description (other than 100 words [characters])? Are they both just a collection of phrases from the website to draw people in?” An example would be useful if that won’t take you more than a couple of minutes… [of course it’s going to take more than a couple of minutes!]

Following was my answer which I thought might be of use to other people wondering what the difference  between and purpose of the title field and the description field in a WordPress SEO plugin is. [Edited slightly and using examples from my own and other websites to keep my client anonymous.]

[Note: The label used in the SEO plugin for the “meta description” field is “description” but I am of course referring to the meta description everywhere I use just description.]

The short answer: Yes, the purpose of the Title and Description of a web page is to improve search engine optimization as well as to draw people to the site. The title is obvious, the description is a synopsis of the content.

Read moreIn SEO, what's the difference between a 60 character page title and a 160 character description (other than 100 characters)?

How we help improve Search Engine Optimization on your website

Whether you choose to hire a SEO specialist, do all the research yourself and enlist in the help of a web content writer, or do all the research and write the content yourself, our goal, when we design, redesign or make updates to your website is to improve search engine optimization on your website so … Read moreHow we help improve Search Engine Optimization on your website

Simple steps you can take to improve search engine optimization of your website

There are a couple of basic procedures your web design/developer should take, such as validating the code and creating a site map for larger websites to ensure your web site is as search engine friendly as possible. However, there are some simple steps that you can take yourself to improve search engine optimization on your … Read moreSimple steps you can take to improve search engine optimization of your website

What is SEO and why is it important?

SEO stands for Search Engine Optimization and is a set of procedures carried out during and after the web design and development process that help produce a high page ranking for your website on search engine results pages (SERPs). SEO is essential if you want to increase traffic to your website. Why? Because the majority … Read moreWhat is SEO and why is it important?

Anyone notice the new search engine tool on MSN today?

Microsoft launched its new search tool “Bing” today, earlier than expected, and apparently it has refueled the search engine war!

And if you use MSN as your home page you may have noticed the new search bar at the top of the page today. I did, and then later today, I found an interesting article from a link on my Technology and Software News page that talked about the new tool.

What does it mean to us, as small business owners, though?

Read moreAnyone notice the new search engine tool on MSN today?