Writing your own web content? These tips may help improve it

Full disclaimer: I’m not an expert in web content writing or search engine optimization, but I came to realize a long time ago that writing web content is a daunting process for most people. When my clients hire me to design or build their website, I usually recommend that they hire an expert web content … Read moreWriting your own web content? These tips may help improve it

Why you should not rely solely on Facebook

…and why it’s important to have a website for your small business

Last month, someone in my networking circle suggested that websites are going the way of the dodo, much like snail mail. Earlier this week, during his “elevator pitch,” he recanted his statement and then preceded to talk about his Facebook Messenger business automation tool.

I was next to speak, and said with a smile on my face, “Thank goodness websites aren’t going the way of the dodo, as I am a website designer!” I got quite a laugh from everyone at the table.

It got me thinking though…

It always astounds me when I meet someone for the first time and ask if they have a website so I can take a look at the products or services offered when I get home, and the response is, “No, I don’t have a website but I’m on Facebook.”

There’s a surprisingly high number of small business owners who don’t seem to value the benefits of having a website.

Read moreWhy you should not rely solely on Facebook

6 tips to make your web content and blog posts easier to read

Last week, I came across a blog post by someone new to blogging. I had a hard time reading it because there were no sub-headings or paragraph breaks. It was just one big chunk of text and the text was so small and the line space so tight I had a hard time taking my eyes from one line to the next as I read.

As a website designer, constantly on the lookout for web design inspiration, this wasn’t the first time I’d come across this either, so I decided I would write the following six tips in the hopes of helping others make their blog posts and web pages easier to read.

Read more6 tips to make your web content and blog posts easier to read

Comparison: Facebook vs Your Website

Facebook screenshot of my "Your business is always open when you have a website" postWhy you should not rely solely on Facebook (insert any other social media) to promote your business instead of your website

Last week, I created a graphic and posted a message on my Facebook business page stating that “Your business is always open when you have a website! Don’t have one? I know just the gal who can help!”

I also shared it on my own timeline, knowing that the reach on my Facebook business page was very low.

My intention was to hopefully receive a few likes and possibly a share or two from anyone who saw the graphic and that it would ultimately lead to new business from someone needing a website.

Shortly, I received a notification that someone had replied to my post. Excited, I logged in to see who it was and what they had written. However, I was amazed to read the following response:

“my FB business page is always open …I never use my webpage”

I was flabbergasted. “I never use my webpage”?

“What a waste of an investment, what a waste of prime real estate for speaking to her audience,” I thought. After some careful consideration, I crafted the following short response:

Read moreComparison: Facebook vs Your Website

3 reasons why you should update your website’s content regularly

How often do you update your website’s content?

When was the last time you updated your website’s content? Not since it was first published several years ago? A couple of years ago? Last year? Six months ago?

3 reasons why it matters

I recommend you update your content at least once every couple of months, but once a month or more often would be even better. Here are 3 reasons why updating your content regularly matters.

Read more3 reasons why you should update your website’s content regularly